A Special Shampoo for Dry hair from a bygone era, created by Bristol Myers Pharmaceuticals (1898) in collaboration with Clairol.



Treat your hair to a Clairol beer, Don't Drink It Wash Your Hair! an ad said in the early 1980s.

Contains Real Beer

Barley and the other ingredients in beer help give each strand "body," making hair look rich and "full."

A wonderful feeling of rich, thick hair, and unique style-holding power.

And a shine in your hair you never imagined.

DIRECTIONS

Shake the bottle well before use

Shampoo your hair in (two) washes

Apply a little shampoo to wet hair and rub gently 

Leave the lather on for 3 minutes 

Rinse thoroughly with lukewarm water and repeat.

Twice a week for the first two weeks, then once a week.

CAUTION : For external use only

CAUTION : Not for babies or small children; keep out of their reach.

If it gets in your eyes, rinse well with water.

THE PRODUCT IS UNTOUCHED

THE PRODUCT HAS NOT BEEN USED

GENUINE AND RARE

PRODUCED   1979