A vintage advertisement featured a half-lion, half-man and read: The civilized way to roar.

Original bottle and label.

The fragrance was created in collaboration between MEM Company - NORTHVALE, NEW JERSEY and Dana Perfumes, using quality raw materials from IFF.

FRAGRANCE INGREDIENTS: (BOTANICAL – MINERAL – ANIMAL) AND SYNTHETIC (CHEMICAL):

Bergamot (Calabria) - Lemon (Amalfi) – Petitgrain (Bitter orange leaves).

Leather (Russian birch) - Rosemary – Tobacco.

Musk – Cedarwood (Virginia) – Sandalwood (Mysore) – Oakmoss.

Luxurious oriental fragrance.

Smooth scent of clean musk.

An earthy, primitive, fiercely masculine fragrance.

A sensual fragrance that awakens man's animal instincts.

THE PRODUCT IS UNTOUCHED

THE PRODUCT HAS NOT BEEN USED

THE PRODUCT IS MANUFACTURED AND PACKAGED IN AMERICA.

AUTHENTIC AND RARE

AAA EDITION

PRODUCED 1980