A Special Shampoo for Normal hair from another era, created by Bristol Myers Pharmaceuticals (1898) in collaboration with Clairol.



Treat your hair to a Clairol beer, Don't Drink It Wash Your Hair! said an advertisement in the early 1980s.

Contains Real Beer

The barley and other ingredients in beer help give each strand "body," making hair look full and thick.

A wonderful feeling of full, thick hair, and unique style-holding power.

And a shine in your hair you never thought possible.

DIRECTIONS

Shake bottle well before use

Wash hair (with two) handfuls

Apply a little shampoo to wet hair and rub gently 

Leave the lather on for 3 minutes 

Rinse very well with lukewarm water and repeat.

Twice a week for the first two weeks, then once a week.

CAUTION : For external use only

CAUTION : Not for babies or young children; keep out of their reach.

If it gets in your eyes, rinse well with water.

THE PRODUCT IS INTACT

THE PRODUCT HAS NOT BEEN USED

AUTHENTIC AND RARE

PRODUCED   1979