Unilever's fragrance was created by Elida AG, a perfumery founded in 1926 in Leipzig, in collaboration with W. Gibbs, both members of the Unilever Group.

The box displays Elida-Gibbs's address in London: 43 Portman Square, London W1A 1DY.

The box bears the slogan: For the man who doesn't have to try too hard, also used in the television advertisement.

AROMATIC RAW MATERIALS: (PLANT-BASED – MINERAL – ANIMAL) AND SYNTHETIC (CHEMICAL):

Bergamot (Calabria) - Lemon (Amalfi) - Basil – Petitgrain (Bitter orange leaves).

Patchouli (Indonesia) – Cedarwood (Virginia) – Bay Leaves – Geranium – Sage – French Tarragon.

Oakmoss – Amber – Cinnamon – Vetiver – Pepper – Leather – Frankincense – Cardamom.

Denim is an effortless, very masculine fragrance.

THE   PRODUCT   IS   UNTOUCHED

THE   PRODUCT   HAS   NOT   BEEN   USED

AUTHENTIC   AND   RARE

AAAA    EDITION

PRODUCTION     1982